A surefire way to turn me off of something is to hype it to death. The most recent prime example? Harry Potter. It is impossible to avoid hearing about the oh-so-eagerly-and-anxiously awaited final book in the series, not to mention the latest movie. Speculation about the fate of Harry has been ongoing for months and has hit a crescendo in recent weeks. And I'm really tired of hearing about it, period. I feel sorry for the people who actually want to read it in a leisurely fashion and not be spoiled by knowing how it ends. Aside from becoming a hermit, I don't see how any of us is going to avoid knowing all about it.
This absurd level of attention to all things Potter is nothing new, unfortunately. Remember when Richard Harris died? I thought it was awful that after such a long and distinguished career, the news coverage seemed inordinately focused on who they would get to replace him as Dumbledore.
I'm sure that they are very good books, and I'm happy that Rowling has become the richest woman in England through a literary effort (although I'm sure the movies don't hurt). But thanks to the seemingly non-stop hype, I don't want to have anything to do with this series of books or movies. Perhaps in a decade or two when the hype dies down I will get out my copy of the first book and finally see what all the fuss is about. Maybe.